I have been reading a book entitled On Writing from Sol Stein and have found it to be a wealth of fine information about writing both fiction and nonfiction. Reading yesterday I came across a little gem that gets to the heart of successful SEO/ SEM. Commenting on a writers intention Stein says the following
To provide the reader with an experience
that is superior to experiences the reader
encounters in everyday life
This sentence provides small business hoping to get more traffic to their site a clear path and also points out something many people engaged in SEO/SEM may be missing. Search Engines Love Unique Content.
Really! I’m stating the obvious to make a point, crafting your website or blog around unique and superior content feeds both the reader and the search engines with the food they crave. Combining emotion with a well thought out keyword strategy will fit into your business strategy and deliver successful results.
If you look around for examples of this thirst I am talking about you can’t help but fall over a dozen without even trying. Readers are thirsty for information thirsty for compelling knowledge that is useful to their lives and to their questions. One very good example of this thirst can be found offline in the guise of news organizations, these business groups are consumed with a thirst for information the quality of the info is not all that important it’s the uniqueness of the info they want, this enables them to scoop their competitors.
Search engines are thirsty for unique superior content they can use to deliver the searcher the best experience possible. Remember “best experience possible” drives a reader back to the search engine over and over filling the engines pockets with shinny coins, these coins are the reason search engines will reward websites and blog that have unique compelling content with better listings and better listing drive more traffic.