Tag Archives: small business

Thinking About Very Small Business & Social Media

I often wonder about how and if those small business with under 10 employees can make an entrance into Social Media that has any ROI. It’s been my experience that Social Media takes a huge amount of time and that if you want a ROI over a long period of time you will want toContinue Reading

Disruptive Innovation – Different Meanings to Different People

There are some phrases that jar and compel at the same time, Disruptive Innovation is just such a phrase. When mentioning Disruptive Innovation I often notice a quizzical look on people faces, a few will ask what exactly Disruptive Innovation is but most will nod in acknowledgment of its cachet. Buzz surrounds the phrase, andContinue Reading

We All Paint Reality, Even Business Owners ?

To a rather large degree we all paint reality with a thick coat of paint in an attempt to see what we want to see rather then what is really there. Constructing our own version of reality may be just what a business owner needs to to avoid pulling her hair out at the endContinue Reading

SEO Does What? – Creating Superior Content

I have been reading a book entitled On Writing from Sol Stein and have found it to be a wealth of fine information about writing both fiction and nonfiction. Reading yesterday I came across a little gem that gets to the heart of successful  SEO/ SEM. Commenting on a writers intention Stein says the followingContinue Reading

Blogs Blogs & Blogging

It will not come as a surprise to people who have read this blog that I love the marketing potential of blogs. Blogs not only promote your company, answer questions your clients may have, but blogs help create solid strength for your web site within search engines. If you have a small business or organizationContinue Reading

Washing The Windows

Setting out on the path of marketing can seem at times like a path full of danger. Either you do your own marketing or you hire a firm to do it for you but either way there are few if any guarantees the money you spend will create positive results. In the end marketing reallyContinue Reading