Satellite Websites orbiting around your main website have been in vogue for quite sometime. Everywhere you look SEO practitioners recommend ways to build-out a series of satellite websites to strengthen your main (branded) website.
So what is a satellite website and do I need one? First, a satellite website or website are a series of websites each built around one topic. If your main website is about writing then you might build 5 or 6 satellite websites each with its own topic but all relating to your main website. An example: fiction, short stories, journal writing, writing exercises and science fiction would each have its own 5+ page website with all of them pointing to your main website. Other then pointing to your main website they would only point to one other of the satellite sites, so A would point to B, B would point to C, C would point to D and d would point to A with all other external links have a rel=”nofollow” attribute so not to leak away Google Juice.
Why on earth would you go to all this trouble? Back-links are the life blood of ranking in search engines but they can be very time consuming to acquire and that time adds up to lots of money. Building-out a number of great content websites can can you an ongoing set of strong links. The sites you build are under your control.
Don’t get me wrong, not for a second am I suggesting you don’t need a robust back-link strategy to go along with the satellite program, you do, this is just a highly effective way that gives you one more weapon in your arsenal to get to the top of the rankings.