There are some phrases that jar and compel at the same time, Disruptive Innovation is just such a phrase. When mentioning Disruptive Innovation I often notice a quizzical look on people faces, a few will ask what exactly Disruptive Innovation is but most will nod in acknowledgment of its cachet. Buzz surrounds the phrase, and… Continue Reading
Tag Archives: disaster
Bad Can Be Good In Marketing
Don’t ever let it be said that bad reviews have no value in marketing your business or nonprofit. It’s a given, when things go wrong businesses can use the momentum from the disaster to motivate employees and speed up critical development. If your on top of this critical thinking you can jump start the motivation… Continue Reading