To a rather large degree we all paint reality with a thick coat of paint in an attempt to see what we want to see rather then what is really there. Constructing our own version of reality may be just what a business owner needs to to avoid pulling her hair out at the end of every business day.
Graphs and charts can be helpful in bringing small business owners out of their own self created view of reality, but it is important to remember that charts and graphs only tell us how others are perceiving the thick coat of paint they put on their daily view of reality.
Having just ranted about painting reality in our own image, below you will find the latest chart from MarketingSherpa. The chart shows how a group of business people view SEO when it comes to their business. The one thing I would have liked to see is, of those B2B respondents what percentage have at least a a small presence in building community around their products and services. In other words how would the B2B answers differ if the business owner is engaging the community say with a forum.