There is a debate as to whether marketing is part of SEO, I fall on the side that anything you do to promote a clients website is SEO. I get to my conclusion because in my mind its all optimization of one form other another, sure there are professional marketers and page optimizers that never… Continue Reading
Category Archives: SEM
Does Business Get It?
I’m always wondering about small business and what they consider to be important when it comes to marketing their goods and services not just online but offline as well. I understand that new small businesses (less then 3 years in operation) have a tendency to operate with lots of fear that they will not succeed… Continue Reading
Twitter’s Rarefied Air
I’ve seen the differing statistics and listened to the idle chatter about how under 10% of the users on twitter create over 80% of the content on the service. We all know that the 90/10 rules seems to be deeply embedded in all things online, 10% lead and 90% follow. Some sources site a slightly… Continue Reading
A Perfect Short Video Interview
When I talk with clients about Video most freak out telling me maybe some other time. The fear they express comes from the unknown so I show them examples to ease that fear. Today I ran across a video that does everything right. Remember this is video on the web I’m talking about not a… Continue Reading
Internet Use Up – Good News for Business
Yesterday Pew Internet released another in a long line of in-depth surreys they have complied. The Pew Internet and American Life Project is a nonprofit “fact tank.” This report is simply entitled Internet, Broadband and Cell Phone Statistics What they found is good news for both consumers and for all those businesses that rely on… Continue Reading
Greed and Murdoch’s War on Access
2010 is shaping up to be a banner year for innovation, and everyone is telling us to look forward to new opportunities in the New Year but few are pointing to concrete examples of those opportunities. The NTY today ran another story (Adding Fees and Fences) about the growing call from large media producers for… Continue Reading
Is Real Time Search a Dream or a Nightmare?
Over my first cup of coffee this morning I read a couple of articles about Google rolling out its new search feature that adds almost instant results from Twitter, Facebook, Google News and other resources to your search results. My first thought was oh no now people will see a bunch of crap but I… Continue Reading
Book Review: Inbound Marketing – Halligan/Shah
Help me understand the new marketing paradigm,” is one question that more and more small businesses are asking me. Of course few use the word paradigm but that is at the bottom of all these questions, “marketing has changed what direction should I go in?” I was toying with the idea of putting together a… Continue Reading
SEO Does What? – Creating Superior Content
I have been reading a book entitled On Writing from Sol Stein and have found it to be a wealth of fine information about writing both fiction and nonfiction. Reading yesterday I came across a little gem that gets to the heart of successful SEO/ SEM. Commenting on a writers intention Stein says the following… Continue Reading
Social Media Advertisting – Have iPhone Will Travel
Digital cameras and blogs are meant for each other and when you put the camera into something like an iPhone you have created the possibility of a roving band of branders. You read correctly a “roving band of branders” Ask yourself, how can I capture attractive or funny views my products being presented on the… Continue Reading