Starbucks wants its coffee to be the first thing you grab in the morning — from your own kitchen.
“Last week, Starbucks introduced the aisle to a group of journalists in a loft in New York City. The fixture, which has the look of a truncated grocery aisle, was done up in colors and textures reminiscent of a Starbucks cafe. A lone sconce in warm yellow hung in one of its corners, below the large, green mermaid of Starbucks’ logo.”
I love this idea of putting specialty spots within grocery stores. With the right backing this could create an innovative festival atmosphere within stores. More and more demo and sample events going on.
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