I often hear that creative ideas are a dime a dozen and that people with good ideas tend to be irresponsible and lack follow-through. Generally I smile and accede to the talker that yes follow-through is important. So it was serendipitous that an article from the 1963 Harvard Business Journal titled Creativity Is Not Enough… Continue Reading
Category Archives: reviews
Bad Can Be Good In Marketing
Don’t ever let it be said that bad reviews have no value in marketing your business or nonprofit. It’s a given, when things go wrong businesses can use the momentum from the disaster to motivate employees and speed up critical development. If your on top of this critical thinking you can jump start the motivation… Continue Reading
Book Review: Inbound Marketing – Halligan/Shah
Help me understand the new marketing paradigm,” is one question that more and more small businesses are asking me. Of course few use the word paradigm but that is at the bottom of all these questions, “marketing has changed what direction should I go in?” I was toying with the idea of putting together a… Continue Reading
Does Sidewiki Suck? Is Micro-Blogging Boring?
Sidewiki is Google’s new addition to their browser toolbar and it has so far caused a firestorm of Fear and Loathing within the blogging community. Some are up in arms over how this tool might hi-jack company or personal brands and others (myself included) see a huge potential for abuse by individuals and groups but… Continue Reading
Making Money Blogging – Honestly
The NYT has an interesting article today about one blogger who reviews baby products as part of her blog. The article is titled “When a Blogger Voices Approval, a Sponsor May Be Lurking,” Yes that is a mouthful and the article gives bloggers a lot to chew on. The fine line between reviews for free… Continue Reading
Affiliate Marketers Beware – You’re Being Reviewed’
I’m always amazed by two traits many Affiliate Marketers poses, first is their brilliance in creating new ways to make money and second is their audacity. Lots of people would say that for the most part Affiliate Marketers are nothing more then 21st century carnival barkers or snake oil shills, I won’t argue with either… Continue Reading