Inbound marketing is a proven path for success. Have a well thought out strategy that then is well executed with equal drive and execution will give your small business a huge advantage over the competition. I’ve listed below the six main steps from the infographic, follow this well worn path to certain success. 1. Develop… Continue Reading
Category Archives: online marketing
Simple Creative Innovation is Everywhere
Often marketing seems to get overly complicated and its message gets lost or confusing in the customers mind. What’s a marketer to do? The answer is neither new nor profound yet it is often overlooked in our rush to produce campaigns that wow the user. I ran across a video promoting a new book Road… Continue Reading
Conversation & Local Search Results
You have a small business that is not keeping up with the competition when it comes to optimizing content on your website, (SEO). Routinely people think of content as just text that tells the users about products and services offered by the business and then they think the conversation is over. The conversation has just… Continue Reading
The Gray of Backlink Addiction
Anyone who has walked through the forest looking for backlinks understands the feeling emanating from the Google beast, it’s that breathing down your neck feeling and no matter how fast you run, no matter how industrious you are the beast keeps coming.… Continue Reading
Google Is Part of The Problem
How can you the small business get seen on the web without joining the fraternity of spam producers? Spinning each article into an oblivion of words that have no value just to feed the link monster is hardly a sustaining practice but Google seems to demand you do just that. NOTE: this video contains some… Continue Reading
Room In Your Niche For A Blog?
Getting the message to as many pairs of eyes as possible is the goal of every marketer worth their salt, but getting businesses and nonprofits to understand how important spreading that message is may be something much harder for the marketer to succeed at. One tool that can help a marketer open the eyes of… Continue Reading